On this week’s Pitches That Placed, we’re highlighting a pitch that landed a byline in TechCrunch for their client's pre-written article on the possibility of super apps.

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Let’s see why this pitch worked:

Let’s take a look at the actual pitch that placed: 

Subject line: Super App’ Battlefield: Twitter, PayPal & Walmart

Hi _____,

I have a byline that could be a good fit for your Market Analysis section of TechCrunch+! Ever since Elon Musk’s “be careful what you wish for” acquisition of Twitter, speculation about America’s first ever domestically spawned “super app” has soared.
 
China’s WeChat has been referred to as a type of super app and companies like PayPal and Walmart have been teasing their own versions since late 2021. Musk's comment on creating "the everything app" sparks new questions for big companies getting into the fintech industry.
 
In a pre-written byline, _____, managing director at _____, explores how the West might progress toward its first super app and what the market will look like in 2023 – should Twitter, PayPal and Walmart have to compete.
 
The article hasn’t been shared with any publication yet – I wanted to get your thoughts on TechCrunch+ first. Any interest in reading the full article?

Our PR bestie explains why it worked:

• “It made the editor’s life easier. By opening the pitch with exactly what you’re offering, why and how the publication could take it, you take the need for the receiving editor/journalist to figure out the necessary details and make it easier for them to say yes to the submission."
• "It was ready to go. Explicitly mentioning the byline was pre-written indicated the publication could take the piece and run with it immediately – and that’s what they did! "
• "The CTA popped. The ask was clear and eye-catching for anyone skimming the email. If someone ignores my entire email, fine, but at least the bolded CTA makes it easier for those who are TL;DR privy to skim and respond."
  

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From an agency reporter to senior editors, learn how to pitch journalists at Fast Company on #CoffeeWithAJournalist. See more examples of pitches that landed on The TypeBar.

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