If your clients have products, brands, or stories in the home design, décor, or lifestyle space, you’ll want to know how to pitch Julia Cancilla, Engagement Editor at ELLE Decor.
Julia oversees the brand’s social media presence, writes the monthly “Decoroscope” column, and covers the trends, products, and personalities shaping design culture today. She’s known for her keen eye for aesthetics, cultural awareness, and ability to spot emerging trends before they take off.
Ready to download the guide? Fill out the form below or keep on reading to get a bit more info on Julia and what he covers:
Engagement Editor at ELLE Decor
Leads coverage of interior design, décor, and social media-driven trends
Writes the magazine’s monthly “Decoroscope” column
Covers design, travel, and lifestyle content with a visual and cultural focus
Based in New York
If you want to land your product in ELLE Decor’s Obsession column, shopping roundups, or seasonal gift guides, understanding Julia’s pitching style is key. She receives hundreds of emails a week and favors quick, visual pitches that highlight what makes a product stand out.
Our full Pitch Guide includes:
Her exact pitching preferences and follow-up limits
Tips for crafting compelling, visual product pitches
Guidance on timing, price ranges, and the best formats for home or design brands
This guide is perfect for anyone pitching décor, design, or lifestyle brands that fit within ELLE Decor’s modern, design-forward lens.
Get to the point: Keep your pitch to 3-5 bullet points with a clear hook and product lead.
Include visuals: High-res images or Dropbox links are essential for décor and product stories.
Prove the trend: Share real data, quotes, or examples that show it’s more than a fleeting fad.
Pitch at the right time: Send holiday and gift guide pitches a few weeks ahead, but don’t hesitate to follow up closer to deadline.
Add value: Exclusive quotes, early looks, or unique images can make your pitch stand out.
Mention your connection: Reference Pitch Palooza in your subject line if you’ve attended, it helps her flag your message.
Want to know exactly how Julia likes to receive pitches, and what she’ll ignore? Download the full Pitch Guide below:
If you found this guide helpful, check out more from the OnePitch blog to improve your media outreach strategy:
Pitch Guide: Chris Kelly, Marketing Dive – Insights on pitching brand, media, and marketing reporters.
Pitch Guide: Sarah Sluis, AdExchanger – Tips on connecting with one of ad tech’s leading editors.
Pitch Guide: Leo Schwartz, Fortune – Learn how to pitch reporters covering the crypto and fintech.