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7 SF Publicists on Tips for Crafting Pitches
When crafting a pitch for media, where do you start? What’s your first thought? Maybe it’s, ‘Who...
How to Support Journalists Affected By Layoffs
2024 has not been kind to the media industry. Two months into the new year and we’ve seen the loss...
5 Tips for Pitching an Op-Ed
Have a timely, attention-grabbing opinion? It might be perfect for an op-ed.
3 Mistakes When Touching Base with The Media
In media relations and PR, relationship-building and communication are everything. Building strong...
Which Reporters Will Be At at CES 2024?
We’re counting down the days until CES 2024! This year, the four-day Vegas trade show is...
How to Pitch: Staff Reporter, Freelance Writer, vs. Editor
How a pitch turns into a story can sometimes feel like a black box. Each media room is structured...
7 Tips for Pitching Gift Guides
During every holiday season, headlines proclaiming, “The perfect gift for your mom,” “Ideal gifts...
Pitches That Placed: How to Pitch a Thought Leader to Post and Courier
This pitch landed a company's president a thought leadership opportunity in Post and Courier for...
Pitches That Placed: How to Position a Client to The New York Times
This pitch landed a company feature in The New York Times and positioned itself as a leader in the...
How to Pitch a Product Review to The San Diego Union-Tribune
This pitch landed a company feature and product review in The San Diego Union-Tribune for their...
Pitches That Placed: How to Pitch a CEO to Forbes
This pitch landed a company feature and interview for their CEO in Forbes for a new wearable that...
Pitches That Placed: How to Pitch an Embargo to Fashion Dive
Learn how this pitch secured an embargo with Fashion Dive for a client's new State of eCommerce...
7 Communications Conferences to Attend in 2023
As a Public Relations Professional, it is essential to stay tuned into market trends and have your...
How to Pitch an Expert to MIT Tech Review: Successful Pitches
Learn how this pitch landed a quote in MIT Tech Review for a client on the next generation of...
4 Tips for Sending Follow-Ups that Work
You sent your pitch to a journalist and heard nothing back. Insert the dreaded follow-ups.