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7 SF Publicists on Tips for Crafting Pitches
When crafting a pitch for media, where do you start? What’s your first thought? Maybe it’s, ‘Who...
How to Support Journalists Affected By Layoffs
2024 has not been kind to the media industry. Two months into the new year and we’ve seen the loss...
5 Tips for Pitching an Op-Ed
Have a timely, attention-grabbing opinion? It might be perfect for an op-ed.
3 Mistakes When Touching Base with The Media
In media relations and PR, relationship-building and communication are everything. Building strong...
5 Elements That Should be in Every Consumer Product Pitch
Standing out from the crowd is vital in a consumer media landscape that is flooded with product...
Top PR Learnings From 2023 To Take Into The New Year
2023: the crazy year in media that brought us smarter text-generating AI, the death of the Twitter...
7 Tips For Pitching a Newsletter
While common, newsletters as a PR tool should not be overlooked. Newsletters are written and sent...
5 Tips For Informing Your Follow-Up Strategy
Starting with an initial idea, crafting a compelling pitch, and sharing your story with a...
How to Pitch: Staff Reporter, Freelance Writer, vs. Editor
How a pitch turns into a story can sometimes feel like a black box. Each media room is structured...
7 Tips for Pitching Gift Guides
During every holiday season, headlines proclaiming, “The perfect gift for your mom,” “Ideal gifts...
Why 65% of Journalists Prefer One Follow-Up
One of the most common challenges PR professionals face is knowing the right way to contact...
How to Build a Media List in 5 Minutes
Building the right media list is crucial for effective public relations and media outreach. A...
Analyzing Journalist Interview Preferences: Rise of Phone Interviews
Thanks to technology, Journalists have many options for conducting interviews. Some prefer...
What Distinguishes a Good PR Pro From a Great One?
Behind every great brand is a killer PR professional or team working to make it all appear...