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How to Send a Follow-Up to a Media Pitch
We’ve talked a LOT about what to do before and while writing your media pitch. After all, we...
Email Newsletters: The Future of Media and Journalism
If you have been even a passive participant in the world of journalism this past year, you are well...
6 Examples of Successful Media Pitches
For most PR professionals, the term #PRfail is all too common. And, if you’re not a PR pro but you...
PR 101: 3 Tactics for Leveraging Podcasts for Public Relations
Since its advent in 2004, podcasting has been steadily growing in popularity. In fact, Edison...
3 Ways to Find the Right Journalist for Your Story
We get it. A PR pitch can be very frustrating. You spend days crafting the right details and ...
7 Public Relations Pros: Press Releases vs Media Pitches
Have you ever been in a situation where you are stuck deciding between using a press release versus...
How to Build an Effective Media Relations Strategy
We’ve said it before, and we’ll say it again, there is no one-size-fits-all approach when it comes...
The Three Main Objectives of Media Relations
According to the Universal Accreditation Board (UAB) the goal of media relations is, “to establish...
Earned Media vs. Owned Media vs. Paid Media
Any successful media relations strategy, from marketing to public relations, relies on a tactful...
The Pros & Cons of Different Types of Media
This one’s a tad different than our usual plethora of tips and tricks. Instead of talking about how...
Media Relations vs Public Relations
We have all heard the terms media relations and public relations used interchangeably, but have you...
Your All-Inclusive Guide to Media Relations
A Media Relations guide for strategy, objectives, tips, and more. All public relations...
How Technology is Changing Public Relations
Technology continues to play a significant role in the changing public relations industry as...